James Carbary

Founder at Sweet Fish Media

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Sales vs. Marketing: Is This Seriously Still a Problem? [Here’s What To Do]

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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The idea that sales reps and marketers really need a marriage counselor has nearly reached the point of cliché.

It makes you wonder: is this really still a problem?

Unfortunately, it is. Changes in how buyers go through the sales funnel have only intensified the issues. The prevalence of negative stereotypes for both groups hasn’t helped, either.

In this episode, Tracy Eiler, CMO of Inside View, talks about the continuing problem of aligning sales and marketing and what you can do to make your teams kiss and make up.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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