B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
The idea that sales reps and marketers really need a marriage counselor has nearly reached the point of cliché.
It makes you wonder: is this really still a problem?
Unfortunately, it is. Changes in how buyers go through the sales funnel have only intensified the issues. The prevalence of negative stereotypes for both groups hasn’t helped, either.