James Carbary

Founder at Sweet Fish Media

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Why a Different View of Sales is Driving Misalignment Between Departments

James Carbary

Founder at Sweet Fish Media

Full Profile »

In this episode we talk to Nick Stagge, VP Marketing at ExpertVoice.

Nick sheds light on the key differences in the way Marketing, Sales & Product teams look at sales within your organization: tomorrow, today & yesterday.

He shares an acronym he’s used to helping his team focus on keeping alignment through better communication between functional teams…

L – Listen
E – (with) Empathy
A – Ask probing questions
D – Discussion action items
E – Experiment
R – Re-Evaluate

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