Logan Lyles

Director of Partnerships at Sweet Fish Media

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#BehindTheCurtain: Process Vs. Improvement (The Best Sales Teams Do Both)

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

On this #BehindTheCurtain episode, Logan Lyles (Director of Partnerships at Sweet Fish Media) discusses how to leverage monthly meetings to keep your sales team on course, but still allow for continuous process improvement.

What we talked about:

i. The need for constant execution, yet continuous improvement

ii. Why you need a medium to document sales process improvement ideas


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