B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sometimes ABM is a natural progression. You do a bit, then a bit more, then you take stock and improve on what you learned. You scale from 1-to-1 all the way up to 1-to-many. But what do you lose when you get there?
On this episode, I interview Justin Keller, Vice President of Marketing at Sigstr, about why he prefers the 1-to-few approach of ABM.
What we talked about:
i. How he kind of accidentally organically discovered ABM
ii. Sigstr is a Terminus company now!!!
iii. What you lose when you scale ABM
iv. How to rally the team around launching an ABM strategy
This #ABM series is co-hosted by Dan Frohnen, COO at Sendoso.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.