B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
All sales reps are not created equal.
A salesperson may be great at selling a product, but have no idea how to sell a service. That’s because they each require very different skill sets.
To sell a product, you sell a solution. To sell a service, you sell a vision.