James Carbary

Founder at Sweet Fish Media

Full Profile »

The Truth About Selling Products vs. Selling Services

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

All sales reps are not created equal.

A salesperson may be great at selling a product, but have no idea how to sell a service. That’s because they each require very different skill sets.

To sell a product, you sell a solution. To sell a service, you sell a vision.

In this episode, Clancy Ryan, CRO for Punchkick Interactive, explains the differences between reps who sell a product and those who sell a service, and the skill sets needed for each.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

WAS THIS EPISODE USEFUL?