James Carbary

Founder at Sweet Fish Media

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Should You Release Podcast Episodes on Holidays?

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #HowtoPodcast series, Logan, our Director of Partnerships here at Sweet Fish shares our answer to a common question:

Should you release podcast episodes on holidays?

We get this question all the time.

Here’s our short answer: YES

and here’s why…

We’re closing in on 1,200 episodes on the B2B Growth Show & we’ve never seen a dip in download #’s on holidays.

In fact, we’ve often seen spikes.

Maybe listeners are loading up their #podcast queues for down time during travel.

Maybe time away from the office is giving them more time to consume content.

Whatever the case, don’t assume that everyone is totally tuned out over Thanksgiving, Christmas or any other holiday week.

Also, podcast consumption is a little different than our social media feeds.

Yes, LinkedIn & others are no longer completely chronological, but there is a lot to be said for posting at ‘peak’ times/days.

For podcasting, though, if someone is subscribed, they’ll likely get to your episode eventually.

It will be the headline & the quality of your content (much more than the timing), that determines whether or not you get that coveted listen.


Keep Calm. Podcast On.

For more episodes like this, check out the full How To Podcast Series here:


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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.