James Carbary

Founder at Sweet Fish Media

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3 Social Media Lessons from ESPN that Every B2B Marketer Can Use

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Tyler Dimich, Senior Social Media Manager at ESPN.

Tyler shares 3 strategies that inform their approach to all social channels at ESPN:

1) Meet followers where they are
2) Use storytelling
3) Humanize the brand


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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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