Steps for Thought Leadership with Huge or Tiny Budgets

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In this episode, Dan Sanchez talked to Matthijs Van den Broek who is the head of Thought Leadership for WUA about what thought leadership can look like on a tiny or massive budget.They discuss:

  • Matthijs’ experience creating thought leadership for WUA for 5+ years
  • What he would do if he had to start over from scratch at a small company
  • What he would do if his boss 10x his budget