James Carbary

Founder at Sweet Fish Media

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Steps to Build Your ABM Team from the Ground Up

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Jessica Cross, Manager of Demand Generation at RollWorks.

Jessica shares:

1) Why it can’t be a team of one

2) What roles you need

3) The experience/skills to look for in filling those roles

4) Why everyone needs to be doing ABM

Follow Jessica on Twitter: https://twitter.com/JFayeSF

Get that ICP Template that Jessica mentions in this episode:


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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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