B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
People don’t like being sold to.
So, how do you get them to willingly enter the sales process and make a purchase?
Instead of trying to sell, you have a better chance of closing a deal by leading. Leaders are people who get others to willingly follow them. By using effective leadership practices, you can lead your buyers into a purchase without having to “sell” at all.
In this episode, Deb Calvert, Author of DISCOVER Questions Get You Connected and president of People First Productivity Solutions, explains how using the 30 behaviors of effective leaders can make you a more successful salesperson.