James Carbary

Founder at Sweet Fish Media

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Stop ‘Solving Problems,’ & Focus on 3 Customers

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Everytime he heard their tagline— “to be thought leaders in digital marketing executing” — the co-founder wanted to gag.

So Workshop Digital went through a rebranding.

They decided to stop focusing on solving a particular problem. Instead, they were going to continually focus on one thing: Always being better for these 3 customers:

1: their clients

2: their client’s customers

3: their internal staff

On this episode of the B2B Growth Show, Andrew Miller, Co-Founder at Workshop Digital, told us all about how they rebranded their agency, came up with a new tagline, and stopped focusing on solving a problem, and started focusing on their customers.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes.