B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Asking your reps to play the numbers game is like a teacher asking their students if they can shoot for an F on the test.
The reason your reps are having to send out 4, 6, even 8 follow-up attempts is because they are sending cold emails that suck. A 20% response rate should not be classified as success—that’s failing in our book.
In this episode, Nancy Nardin, Founder of Smart Selling Tools, shares how companies are going about sales in the wrong way, and why it’s tarnishing brands.