Stop Waiting Until It’s Perfect

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In this episode, James Carbary talks with Bill Kircos, the VP of Global Marketing at Honeywell.

Marketing moves fast these days. Don’t let perfection keep you at the back of the pack.

Bill shared a framework for launching a campaign that WORKS:

  • Get it to good enough
  • Test it
  • Then, perfect it

James Carbary

Founder at Sweet Fish Media

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