B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Do you ever feel like everybody else in the game has ABM figured out?
Like everybody else just seems to get it, and no matter how you try to sell it or what you try to do, it just doesn’t seem to work for your organization?
Here’s a secret:
90% of the market hasn’t figured it out yet either.
On a recent episode of the B2B Growth Show, Russell Banzon sat down with us and talked about:
1) The 3 things you need to run ABM well
2) The 5 “Thou Shalt Nots” of ABM
3) Why too many companies are relying too much on technology and automation.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.
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