B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
Beau shares his thoughts on the lack of prospecting typical for most Account Executives (AEs) in Sales organizations today.
- Is this the biggest problem in SaaS Sales today?
- Why is it a problem?
- Doesn’t the SDR/AE model lean into specialization & mean that AE’s should solely focus on closing, not prospecting?
Check out our previous conversation with Beau on leading a remote sales team: https://sweetfishmedia.com/remote-sales-teams-beau-brooks
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