James Carbary

Founder at Sweet Fish Media

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The Power of the Voice of the Customer in All of Your Marketing Efforts

James Carbary

Founder at Sweet Fish Media

Full Profile »

In this episode we talk to Lauren Decker, Director of Product & Customer Marketing at G2 Crowd.

Lauren shares 3 distinct ways to incorporate the voice of the customer into all of your marketing initiatives:

Tip #1: Know who your customers are. Build out personas if you don’t already have them.

Tip #2: Embrace the good, the bad, and the ugly. When it comes to leveraging the voice of your customer, it’s a mentality not a marketing tactic. This means truly listening to what your product and brand are doing well and really digging into what could be better.

Tip #3: Create a culture where customers are heroes. Once you’ve developed a voice of the customer program, it should be incorporated throughout the organization – not just your marketing or product development teams.

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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