Start Thinking About Go-To-Market as a Product

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Are you a marketer looking to uplevel in the current B2B environment? Start talking about go-to-market as a product instead of a strategy. In this episode, host Dan Sanchez catches up with Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…

  • Why ABM isn’t a better form of marketing, it’s a different form
  • How organizations can view go-to-market as a product, not a strategy
  • 4 questions Sangram’s new book will answer about ABM in customer service

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