Tips for 1st (and 2nd) Time Marketing Automation Buyers

James Carbary

Founder at Sweet Fish Media

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B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Henrik Becker, Marketing Director at Net-Results.

Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success:

  1. Marketing Automation Software – Massive Amounts of Organizational Change
  2. Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support
  3. Tips to Be Better Equipped: talk to existing customers, press vendors about their onboarding process, require a free trial
  4. The Importance of Creating Buy-In with all the Stakeholders/Departments

Connect with Henrik on LinkedIn:

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.