B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
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In this episode we talk to Henrik Becker, Marketing Director at Net-Results.
Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success:
- Marketing Automation Software – Massive Amounts of Organizational Change
- Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support
- Tips to Be Better Equipped: talk to existing customers, press vendors about their onboarding process, require a free trial
- The Importance of Creating Buy-In with all the Stakeholders/Departments
Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikbecker1984/
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