James Carbary

Founder at Sweet Fish Media

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How to Hack Sales at the Top of the Funnel

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

With the amount of personalization tools available, old school methods like “spray and pray” are a thing of the past.

There’s a ton of software now that does everything from allowing you to connect with leads in the exact moment they open your email, to letting you see a prospect’s personality type (based on the way they respond to your emails)…it’s insane.

In this episode, Max Altschuler, Founder of Sales Hacker and Author of Hacking Sales, shares practical sales hacks to make you the master of ‘top of funnel’ outreach.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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