James Carbary

Founder at Sweet Fish Media

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4 Steps to Switch from Lead-Based to Account-Based Marketing

James Carbary

Founder at Sweet Fish Media

Full Profile »

Thinking about transitioning to ABM? Making a shift from a traditional lead-based to an account-based marketing model is a big step, but it doesn’t have to be difficult. As long as you start small with ABM tactics and make sure that sales and marketing are working together to smooth the process, a transition to ABM is possible.

In this episode, Adam New-Waterson, CMO at LeanData, explains the process that LeanData used to go from a lead-based to an account-based marketing model.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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