Transitioning From Paid to Earned/Owned Media

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In this episode, Dan Sanchez talks with Gaetano DiNardi who is the VP of Growth at Aura about the status and future of paid, owned, and earned media for B2B marketing teams.

The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.