B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Consumers want to know that companies are being transparent with them. But what exactly does that mean?
Many companies are struggling with the idea that being open and honest doesn’t necessarily mean opening the floodgates to release any and all information.
So, how do you figure out what you can and should reveal for transparent communication? How do you convey the reasons for keeping some information quiet to your employees, such as sales reps, who deal directly with the public?