Carlos Hidalgo

CEO at VisumCx

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#H2H 8: Holding Brands To The Truth Standard

Carlos Hidalgo

CEO at VisumCx

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

This #H2H segment is an interview hosted by Carlos Hidalgo featuring Katie Martell: marketing leader, advisor, speaker and “unapologetic truth-teller.”

Carlos & Katie discuss the truth that is needed by brands and how her article on “femvertising” has led her to research brands and see if they truly stand for what they advertise or are they simply pandering?

In this interview, Katie gives examples of brands that truly live out their messaging and discuss some of what is wrong with those that do not.


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