B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Prospects are more informed than ever, and B2B sales reps often struggle to add value in sales conversations.
Executive buyers are tuning out… in fact, according to Forrester, 81% of sales conversations are a waste of time! Effective strategies for sales training and coaching can make sales reps better at engaging buyers, and help reps close more deals.