James Carbary

Founder at Sweet Fish Media

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Are You Using Twitter the Right Way?

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Is following someone on Twitter the new (and improved) handshake?

It may be more informal, but it’s ridiculously informational. Twitter gives you the ability to learn about people’s interests, thoughts, and needs, and to leverage that information when reaching out. The tool makes it easy to create 1-to-1 connections, no matter your location, with other B2B companies, and to start growing your network.

In this episode, Santosh Panda, Founder and CEO of Explara, explains how he would not have been a successful entrepreneur if it weren’t for Twitter.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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