James Carbary

Founder at Sweet Fish Media

Full Profile »

Is Marketing Defined by Sales?

James Carbary

Founder at Sweet Fish Media

Full Profile »

In this episode we talk to Sangram Vajre, Chief Evangelist and Co-Founder at Terminus. Also know as “The Accidental Evangelist,” Sangram is also the host of the daily #FlipMyFunnel podcast.

Sangram shares his perspective on Marketing as a function being defined by Sales.

He shares the impact a Single Scorecard, shared between Sales & Marketing, has had on the #OneTeam mindset within the Terminus culture.

Check out Sangram’s recent LinkedIn post on this topic (and the feedback from his network there):
https://www.linkedin.com/feed/update/urn:li:activity:6487819423297134592

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

WAS THIS EPISODE USEFUL?