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Every potential client has a culture, and not every culture will jive well with your own.
If a client is going to drain you and your employees, then they aren’t the right fit for your company.
In this episode Matthew Turner, Brand Storyteller & Author of Successful Mistake, shares his insight on the importance of understanding your clients’ cultures.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.