The Unique Campaign That Allowed This Company to Engage 200 of Their Target Accounts

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode James talks with Colton Leonard, President of 2Words Character Development.

Colton shares:

1) The unique #ContentBasedNetworking campaign that allowed them to engage over 200 of their target accounts.

2) How two of their former podcast guests have turned into some of their highest revenue generating partners.

3) His number one tip for new and timid podcast hosts.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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