Hope is dumb.
Sure, we talk a lot as humans about hope.
We hope things will work out. We hope we’ll get that promotion. We hope that our team will win.
We hope we’ll land that prospect.
But as Kevin Dorsey likes to say, “Hope has killed more dreams than it has ever created.”
- The danger of placing too much of your strategy in hope
- Why you need to stop focusing on selling the future
- How to unsell a prospect’s current solution