#ABM 3: How to Use Sending Platforms Throughout the B2B Customer Lifecycle

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Are you always looking for an excuse to send your loved ones gifts?

Imagine if you could do the same thing for your clients!

Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show this week, offers A TON of instances in which you can keep customers and employees engaged with gifts.

In this episode, Kris covers:

i. Using a sending platform for all lifecycle stages

ii. Ideas for effective corporate gifting

iii. Crafting a personalized customer experience through gifts


You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.

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