B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
Dani shares how you can use webinars to scale your content makreting efforts and connect with influencers in your industry.
- How to use webinars to build relationships with influencers
- Using webinars to source content for blog poasts
- Utilize webinars as an offer for email, social, and paid lead generation
- Promote customer success and show real-life best practices
- What to avoid when creating a webinar
Connect with Dani on LinkedIn: https://www.linkedin.com/in/danifankhauser/