James Carbary

Founder at Sweet Fish Media

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How to Scale Your Content Marketing Program Using Webinars

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Dani Fankhauser, Director, Content Marketing at Reflektive.

Dani shares how you can use webinars to scale your content makreting efforts and connect with influencers in your industry.

  1. How to use webinars to build relationships with influencers
  2. Using webinars to source content for blog poasts
  3. Utilize webinars as an offer for email, social, and paid lead generation
  4. Promote customer success and show real-life best practices
  5. What to avoid when creating a webinar

Connect with Dani on LinkedIn: https://www.linkedin.com/in/danifankhauser/

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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