James Carbary

Founder at Sweet Fish Media

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Want Influence? Don’t Write a Book. Start a Podcast

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

This episode we invited serial entrepreneur Kevin Kruse, Founder and CEO of LEADx.org, to show how to have massive influence on your category.

We asked him about increasing sales, mastering thought leadership, and driving product demand. What was his advice? Start a podcast.

He told us all about:

Using podcast interviews to build an influencer network

Regrouping all of your episodes around specific categories, and re-releasing them as niche spinoffs.

Repurposing podcast content into books with little extra work

Having actionable content to drive viewership

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes.