B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Don’t let your website be a stagnant brochure online.
It’s sad to say that there are still B2B companies today that have a “brochure” website and think it’s a valuable online presence. If your website isn’t generating leads, you’re losing business.
Tactics like providing valuable content, clear positioning, and increasing conversion rates are just some of the ways your website can help you at every stage of the sales cycle.
In this episode, Eric Sharp, Founder of ProtoFuse, walks us through the three phases to turn your website into a lead-generating machine.