B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Leaders set the bar for risk within an organization.
They have to be aware that they are constantly signaling messages about the risk culture and that those signals impact everyone within the organization.
In this episode Yuval Bar-Or, Faculty at Johns Hopkins Carey Business School and Founder of Light Brigade, explains risk culture and how leaders can strategically define and shape it within an organization.