B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Jon Miller, CEO & Co-Founder at Engagio.
- Why ABM is here to stay (and why it’s not a fad)
- What have we learned about ABM in the last 3-5 years
- What does the future of ABM/B2B marketing look like in the next 3-5 years?
- How can organizations get up and running with ABM
Check out the 2nd edition of the ABM Guide: engagio.com/guide