James Carbary

Founder at Sweet Fish Media

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When Should the CEO Get Involved in the Sales Process?

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Being intimately connected with your product and sales process is a necessity, and CEOs are not excused from this truth.

In fact, being fully integrated in the product will reap big rewards.

In this episode, Darren Guccione, CEO and Co-Founder at Keeper Security, shares his experience building Keeper Security as CEO and his role in the sales process throughout.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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