Why ‘Best Practices’ Aren’t Practical (w/ Udi Ledergor)

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In our continuation of our demand gen deep dive, Lesley Crews talks with Udi Ledergor, CMO at Gong, on why best practices aren’t really best. They also discuss:

  • Moving from conversational intelligence to revenue intelligence
  • Gong’s iconic Super Bowl commercial
  • Demand gen defined