Logan Lyles

VP of Customer Experience at Sweet Fish Media

Full Profile »

Why Marketing is Everyone’s Job (And What to Do About It)

Logan Lyles

VP of Customer Experience at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Anand Thaker. He is the CEO of IntelliPhi, Co-Host of the Talking Stack Podcast & an active martech investor & adviser.

Check out a few extra resources mentioned in this episode:

Winning the Data

11 Traits of Highly Effective Growth Leaders

Digital transformation: marketing moving beyond the department

Hacking Marketing by Scott Brinker

Anand’s personal website

Follow Anand on Twitter: @anandthaker

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes.