James Carbary

Founder at Sweet Fish Media

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Why 51% of Americans Have Listened to Podcasts

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

How do we know that podcasts have exploded in popularity in recent years?

Because of organizations like Edison Research that have been tracking trends since 1998.

President of Edison Research, Larry Rosin, informs us of the reasons for the podcast’s massive growth on the latest episode of #WhyPodcastsWork.

He discusses:

i. The history of The Infinite Dial

ii. Specific trends in the podcasting space

iii. Contributing factors to the podcast’s popularity

iv. How podcasters can leverage the potential of smart speakers


Resources mentioned in this episode:

The Infinite Dial


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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcastson our websiteor on Spotify.

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