Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

Why You Should Be Brand-Focused & Data-Driven (And How to Do It)

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Scott Taylor, known as The Data Whisperer & Principal Consultant at MetaMeta Consulting.

Recently called “The GaryVee of Data”, Scott dispels the false dichotomy that many marketers see between creative & data.

He shares The 4 C’s of data that are crucial to a successful ABM program, and for successfully leveraging all of your data for marketing purposes.

The 4 C’s are: Code, Company, Category & Country

For more from Scott, check out his recent episode on The Data-Driven Marketerwith Allen Pogorzelski here.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: https://sweetfishmedia.com/big3

We’ll never send you more than what you can read in < 1 minute.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

WAS THIS EPISODE USEFUL?