B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Thanks to Andy Crestodina for prompting this discussion.
Examples to look at where people & brands do take a stand:
1) Sweet Fish: we adamantly disagree with “Quality over Quantity” in content marketing
2) John Barrows: you have to be agile in your approach to sales & not simply subscribe to one single methodology from now until the end of time.
Check out John’s new children’s book here: I Want to Be in Sales When I Grow Up!
3) Sangram Vajre at Terminus: marketing is a function of sales
Check out Sangram’s new book here: ABM is B2B
Check out The B2B Sales Show where his new series will be launching soon.
We also discuss the dangers of not taking a stand (vanilla content) and taking a stand just to take it (just causing controversy for no reason).