Visionaries & Integrators: The Dreamers & the Process People

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This post is based on the Innovative COO strategies podcast.

One of the defining characteristics of the Visionary’s and the Integrator’s roles is courage. It takes courage to bring a dream into reality, and it takes courage to create a process that creates change for every person in an organization.

When the Visionary-Integrator relationship is strong, it feels like the sky’s the limit.

In this episode, I interview Kyle Mealy, Partner Relationship Manager at Rocket Clicks, about his time as Visionary, Integrator, and supporter of both roles.

Kyle talked with me about:

  • Traits the Visionary and Integrator have in common
  • Who has the harder role, Visionary or Integrator
  • 3 critical first steps to seamless EOS introduction

Traits the Visionary and Integrator have in common

Looking at the two roles, a visionary can be described as seeing the value of a method whereas the integrator strategizes on how to implement that method. 

While these two roles work in-tandem and have their obvious differences, some aspects must absolutely line up in order to succeed with the implementation. 

  • Values: Value alignment is essential to success and can apply to both types of person.

  • Courageousness: Sometimes difficult conversations need to be had—conversations that can be sensitive to either party. Speaking up and keeping open conversation is essential.

The Visionary and Integrator must have the ability to keep each other in check while simultaneously pushing each other to achieve their shared goal. Otherwise, problems can start to bubble up.

Who has the harder role, Visionary or Integrator

From the outside, the role of the integrator seems more difficult than that of the Visionary. However, what’s not being seen are the less tangible aspects of what the Visionary does:

  • Guesswork: A lot of the time the person has to “trust their gut” and stick by their idea. 
  • Communication: If an idea starts to waver within the business, the Visionary has to bring the team back around and keep the trust.
  • Setting the pace & culture: The Visionary has to constantly communicate the strategy to the team—either to rev up the team or slow them down to give them a break. 

Alongside these responsibilities, another obstacle the Visionary deals with—the relationship with the owner: if the Visionary acts as a support to the owner who is setting the pace for the culture, it can become difficult to keep that pace if the owner begins to pull back their input.

3 critical first steps to seamless EOS introduction

The EOS method, when used correctly, can create transparency and accountability for the team. To achieve the full potential of this model, there are early steps a team can take:

  1. Pacing the Visionary: Rolling out such a large change to the team can involve a lot of moving pieces. Without clearly defining those changes, it can cause unnecessary disruption to workflow.
  2. Sticking to the commitment: Once the implementation is in motion, it’s critical to stick with it through the awkwardness of the beginning stages.
  3. Involving the team in the decision-making of the rollout: because the change will impact every part of the team, it’s important that they feel involved with the initial decisions so that they will stay consistent when it comes to implementation.

To continue the conversation with Kyle, he can be reached at or 262-297-4281

Do you have ideas for or feedback about this show? Email your host Bill Reed at

Bill Reed

COO at Sweet Fish

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