If you had to bet everything you own on one to win the Indy 500, would you choose:
A 5-year-old driving the fastest car ever made or Michael Schumacher driving a lawnmower?
Yeah… either way, you’d end up broke. That’s because the best car and best driver aren’t aligned.
Crafting a perfect company culture is the same: It’s all about aligning your promises to customers with your promises to employees.
That’s what the latest episode of Crafting Culture is all about — cultural alignment.
In it, I go over:
- Why culture is another name for the promises you make
- Why carving a niche matters for both customers and employees
- How to strike a compromise between customer and employee priorities