How to Drive Growth & Scale Thru Meaningful Company Values

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Short-term vs. long-term. Instant gratification vs. delayed gratification. Tangible vs. meaningful.

Today’s workforce is looking for more than free snacks and the occasional gift card.

In this #Perks episode of Crafting Culture, co-host Kate Marshall checks in with Erika Westphal, the Leader of Business & People Ops at WorkSpan.

The two chat about:

  • The definition of value-driven growth and how it can be implemented
  • Why people have become more interested in meaningful values than tangible ones
  • How to make sure your company values aren’t just living on a wall

The #Perks series on Crafting Culture is brought to you by Zestful. Zestful makes daily recognition and rewards a breeze with its consolidated and easy-to-use employee perks platform. To learn more, visit

Listen to this and all our other Crafting Culture episodes with Apple Podcast, Spotify, or on our website.

Kate Marshall

Head of Content at Zestful

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