B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sangram Vajre, cofounder and Chief Evangelist at Terminus and author of ABM is B2B, about 5 specific ways we can align individuals and teams across the business to better serve of our customers.
Listen to more episodes of Ethan’s podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
To find the other podcast we recommended in today’s episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you’re looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com