Logan Lyles

Director of Partnerships at Sweet Fish Media

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3 Lessons B2B Sellers Can Learn From Amazon w/ Mark Power

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

50% of us go straight to Amazon when we’re looking for a product. We skip Google altogether.

Amazon uses its vast, vast data network to target people with video and ads. How are we supposed to compete with that?

Mark Power, Founder and CEO of Podean, says that companies more advanced on the marketing side will win out over you in what’s always been your territory.

Short answer: Know how to leverage Amazon ads for yourself.

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