4 Tips on Deploying Talk Tracks to Sales w/ Cheryl Bisram

Joe Caprio

VP of Sales at Chorus.ai

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The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

Full page scripts are the fastest way to ensure sales reps … go back to whatever they were doing. Their #1 job is to sell. Everything else is a distraction. So, even if it’s a valuable distraction, it also needs to be a quick distraction.

On this episode, Cheryl Bisram gives us 4 ways to deploy your talk tracks so your sales team will actually consume the material.

Cheryl is the Sr. Manager of Sales Enablement at RollWorks. Previously, she was enabling sales and effectiveness at other big names like Jive, DataBank IMX, & Morafire Media.

What we talked about:Sales enablement Easily consumable content Accentuating the good Sharing stories

This episode is co-hosted by Joe Caprio, VP of Sales at Chorus.ai

You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.

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