CEOs and reps alike get it wrong all the time.
In their pitches. In their content. In their cold calls.
They start potentially meaningful conversations off with “I” statements instead of “you” questions.
Josh and Logan discuss:
- The best ways to engage a potential customer through messaging
- How to conduct the most effective cold call
- Why assumptions can sometimes work in sales negotiating
You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.
If you don’t use Apple Podcasts, you can listen to every episode by clicking here.