Does Transparency Sell Better Than Perfection? w/ Todd Caponi

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When Todd Caponi, author of The Transparency Sale, was with PowerReviews, the company did a B2C study that found this:

A product that has a review score of between a 4.2 and 4.5 converts at a higher rate than a product that’s a perfect five.

It would seem that, at least when a website is acting as a salesperson, imperfection sells better than perfection.

So what happens if you take this concept to the B2B world?

Logan Lyles of Sweet Fish Media interviewed Told to find out the answer.

Also, be sure to check out Todd’s interview on the B2B Growth Show by Sweet Fish Media.

Logan Lyles

VP of Customer Experience at Sweet Fish Media

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