The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.
When Todd Caponi, author of The Transparency Sale, was with PowerReviews, the company did a B2C study that found this:
A product that has a review score of between a 4.2 and 4.5 converts at a higher rate than a product that’s a perfect five.
It would seem that, at least when a website is acting as a salesperson, imperfection sells better than perfection.
So what happens if you take this concept to the B2B world?
Logan Lyles of Sweet Fish Media interviewed Told to find out the answer.
Also, be sure to check out Todd’s interview on the B2B Growth Show by Sweet Fish Media.